Sunday, November 06, 2005

Native Americans and Media

So we were talking about the stereotypical Indian and how it is usually represented in the media. I was just watching "Family Guy", and they had an Indian come into the scene and install a satelite dish on the roof. He has the stereotypical garb on, with feathers and a piece of cloth covering his crouch. Then before he left, he said that installing the satelite dish was the highlight of his day, and that he'll go gamble now. So, this is playing on the stereotype that Indians gamble. There was a Seinfeld episode in which Jerry was dating a Native American, and he tried his hardest to NOT use the stereotypes of Indians, but he kept failing. When they were going to dinner that evening, she said that the place was going to be too busy, but he turned and said, "I've made reserv..... I'll called ahead and made arrangements." He didn't want to say reservation, because he didn't want to offend her.

Sunday, October 23, 2005

Girls on covers!

Girls are on the cover of almost every magazine. Women's magazines like Glamour or Cosmo always have a girl on the cover. Males magazines of course have females wearing almost nothing. Even GQ has girls on the cover, and if they have men, they're always dressed in a powerful suit. There's a GQ that Johny Knoxville is on the covver wearing a suit. I just think to myself that this guy is famous for his pranks and daring stunts that are most of the time crude and tasteless. But on the cover of GQ, he looks like a business man. My first reaction to the cover was that Johnny has probably never worn a suit before in his life. The point is; men are shown on covers in a professional manner, while women are shown on covers in a sexy, seductive manner. I don't remember the last time I saw a female on a cover in a professional business attire.

Tuesday, October 11, 2005

Go Get your own Beer!!

We see the stereotypical wife in advertising. You know, the one who's in the kitchen while her husband and his friends are watching football. She gets them chips and brings them beer. This, however, does not happen in real life. I was disturbed the other day when I saw a Miller commercial that showed referrees in intense training to be "Miller" men. I didn't see a single female in that commercial. So, it seems to me that the advertiser thinks that only men are worthy to be part of the Miller corporation, and that women aren't tough enough to drink beer. I beg to differ.
Also, women in advertising are usually the ones who are "nagging" the man. He's sitting on the couch watching TV, or on the internet, and she's the one who is asking him what he wants for dinner, if he booked the hotel for their vacation, etc. And the man usually ignores her, or at least is very annoyed. So, I can conclude that the advertiser thinks that women are the ones who want to get things done and be productive, while the men are the lazy ones on the couch. That's just my joking opinion on the matter, but seriously, women are portrayed in advertising as the naggers.

Saturday, October 01, 2005

Appeal to both genders

I saw this Docker's commercial a few weeks ago that I really liked. There was this guy on a bus in San Francisco, and as the bus stops, he looks out the window and catches the eye of a female in a bus going the opposite direction. He gets the urge to get off his bus, so that he can jump on the bus the girl is on. So, he runs off his bus and around to the other bus, which just starts to take off. So, he's sad because he didn't catch her bus in time, but as both buses pull away, he sees the girl standing by his bus. So, apparently, she had the impulse to jump off her bus too.
I thought it was a cute commercial. A week later, I saw it again, but this time, the video followed the girl instead of the boy. I thought this was interesting, because they shot and edited the commercial two different ways. It was kind of a way to not discriminate to either gender.

Gender in Media

So we've been talking in class about depictions of gender in the media. I am a magazine nut, I always have a subscription to a few magazines, most of which are for females, like Cosmo or Glamour. What I find interesting is that in these magazines there are mostly images of females. These girls endorse products and model clothing, and even the interviewees are female. These magazines tell us what products to buy (most of the magazine is adverstizing space), and what to wear, and who to emulate. The few men that are depicted in these magazines are often the "perfect boyfriend" stereotype of a man twirling around his woman in the middle of broadway street. I will always remember what a guy in one of my high school classes said to a group of us girls reading Cosmo. He wondered why all the pictures in the magazine were females, and how all the pictures in male magazines like Maxim are females too. He said," Wouldn't you want to look at guys?" I remember that night looking in my magazines to see all the "hot" guys, but I found only a few. This strikes me because as a straight female, I would like to see some sexy guys in magazines too. It's just not fair that men get to have magazines with hot girls to look at, why can't we have the same pleasure? Instead, we get to see images of what we're supposed to look like, so that guys can drool over us if we look a certain way. I think there's a reason why I used to buy Teen Beat when I was young...because there were poster size pics of Brad Pitt and Leonardo DiCaprio. I wanted to drool over men that I couldn't have. They need to make an adult version of Teen Beat. I would definitely subscribe to that.

Sunday, September 18, 2005

Race depictions in the media

The news business can be a cruel world. News directors often hire reporters or anchors to fit the demographics of the community. For legal reasons, they can't exactly say that they're only hiring a hispanic female reporter, or a white male, but somehow they get around all the legalities. When I was interning at a TV station this summer, there was a reporting posistion open, and everyone knew that it was going to be a position for an African-American female. (And yes, the position did get filled by an African-American female) That's just what the demographics called for in the area. Ok, I understand that it's good to appeal to your audience, but how can news directors get away with this all the time? To me, it seems that this kind of practice is against the Equal opportunity Employee regulations. But, I guess it's the exact same kind of practice that the managers at Hooters use. If you aren't pretty or sexy enough to wait tables, then they just say that you're not qualified or the position is already filled.
The media uses race right from the source: who they hire to represent the media. So, even before the media makes shows, or reports the news, there's already the issue of race and gender in who's producing these media outlets. The good thing to this method is that there a wide range of people working in the media. The bad thing is sometimes someone who is more qualified may not be hired, because at that time there's no need for their race or gender in that media market.

Friday, September 09, 2005

This is my First Blog EVER!!!

I'm not sure exactly how to blog and what to say...But I'm just testing this right now to see if it works.